Reader Spotlight: Picture Perfect

Michigan Scrapbooker is adding a new category to our blog posts called Reader Spotlight. This is an opportunity for us to showcase some of the talent by our fantastic readers!

Our first Reader Spotlight is of Michelle Lamb’s layout “Picture Perfect.” Michelle has been scrapping for 15 years and has her own business called Scrapbooks to Envy.  She captures, customizes & creates memories into albums that are used as gifts for others.

Her layout is full of circles and scalloped shapes, inked in walnut stain.

Layout for blog

Do you have a project that you would like to see in “Reader Spotlight?” Email us  a high-resolution photo of your project with any special tips or instructions about your project. You may just see your project on our blog in the future!

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On the Road: Exploring Our Local Scrapbook Stores-Remember When? Scrapbooking in Macomb Twp., MI

Remember When? Scrapbooking

Interview with Shannon Bilicki, Owner

1)  How many years have you been in business? How did your business get started?

We started in 2004 in a 2,000 square foot shop in Chesterfield. In September 2013, we moved to a bigger store in Macomb Township where we now have a larger crop space with 5 foot tables per cropper. We just celebrated our 10th Anniversary this year!!!

2) What makes your store unique? 

At Remember When? Scrapbooking, we are centrally located and attract customers from Port Huron, Livonia and Toledo, Ohio. We are very customer friendly and if we don’t have a product in stock, we will do our best to get it here for our customers. Our classes and crops are very popular. We have monthly 12-hour crops that may be extended to a weekend crop. These are perfect for the customer who is looking to get a lot accomplished in a short period of time. We have Scrappy Days twice a month, which is a sale on various items for all customers that come in on that day only. We also have a loyalty program for our members, called Scrappy Club Membership, which includes monthly deals, crops and sales.  We keep up with the latest and newest scrapbook items that are available in today’s market with a large selection of Graphic 45, Doodlebug, Bo-Bunny, Simply Stories and custom school papers.

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3) Do you offer classes, crops, weekend retreats and other events?

We offer many different types of classes here at the store. Some of our most popular classes are quilted cards, laser cut cards, technique classes, Copic markers and colored pencils. Soon we will start a few new classes making chipboard books. These are fun to create and give as gifts. We also have Sketch Club that has been growing by leaps and bounds. We have realized, in this day and age, that our customers are very busy, so we have designed our classes “To Go” which allows our customers to complete them at home.  This has been a huge success with our customers. Our Sketch Club comes out every month with 9 new designs. Customers can pre-order kits “To Go” or come to one of our classes for help in assembling the project .

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Also, we are committed here at Remember When? Scrapbooking to help the fight for a cure for cancer. We help support a team that raises money for the 60 mile Breast Cancer Walk by holding crops and Make-n-Take days each year.

4) How do you promote your store?

We send out a newsletter to keep our customers informed of new products, classes and crops. We also have a Facebook Page. We have advertised in every issue of the Michigan Scrapbooker  Magazine since its first issue.

5) What is the biggest challenge that you face as an independent business owner?

After 10 years, we have seen so many ups and downs because of the economy. I’m proud to still be in business and I’m grateful to our customers. Customers are always asking if I think scrapbooking is fading out. I always explain that it’s just changing and we are getting more creative in our homes, along with making cards, mini-books and canvases. Every small business store owner wants to be different than the other stores, but there is a group of us that work together to help keep customers interested in our small businesses. We are individually owned, so we can offer our customers unique products and personalized attention that can’t be found in big box stores.

6) Contact information:

Remember When? Scrapbooking

21952 23 Mile Rd

Macomb MI, 48042

586-598-1810

rememberwhenscrapbook.com

Follow us on our Facebook page!

                                                                                                                                                                                     

Gina Karas, our guest blogger, is a traditional scrapbooker with a passion for photography. She work full-time as a Sales Assistant in the construction industry, but spends her spare time crafting with her mom and crazy friends! “Scrapbooking keeps me sane!” she says. See her projects and posts about scrapping & crafting on her blog, California Scrappin’.

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On the Road: Exploring Our Local Scrapbook Stores-Scrappy Chic in Livonia, MI & PRIZE GIVEAWAY

 Scrappy Chic

Interview with Chris Nicholson, Owner.

1) How many years have you been in business? How did your business get started?

Scrappy Chic opened in November, 2006.  We’re celebrating 8 years in business this November!  I started by selling supplies online, but was ‘coaxed’ into opening a storefront by some caring family and friends.  The store started out at 3,500 square feet, and has grown to 9,500 square feet over that time.  When the store first opened, I was there often with my two young children.  We had a staff of about 5 when we opened.

sc signyard sale 6 (4) (400x300)2) What makes your store unique?

We try to keep things fresh in the store.  We get new stock in every week, and occasionally rotate and change the store (sometimes even remodeling along the way).   Those who have been watching the store lately have noticed the major renovation the outside of our building is undergoing.  We’re very excited about the facelift!  We carry products from over 200 manufacturers for scrapbooking, card-making, mixed media and more.  I think we have a great location, not far from I-275, close to many Detroit suburbs.  We offer a customer loyalty program where customers earn 4% back on their purchases.  We also offer competitor coupon days, where we’ll honor select coupons up to 40% off.  We offer some great sales in our newsletter and on our Facebook page.  But what we’re really known for is our customer service. If we don’t carry an item, we’ll try to find it for you.  Our staff is knowledgeable and helpful, fun and friendly!

Recently the Scrappy Chic building was renovated!

We carry a large variety of paper, embellishments, and more to be used for your paper crafting and scrapbooking projects.

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3) Do you offer classes, crops, weekend retreats, and other events?

We hold monthly special events at the store, like weekend crops and contests.  We also do weekly crops on Friday and Saturday. Our Friday night crops are a hit, and are catered by Rocky’s. Our Sunday crops are free!  Our calendar is full of classes that vary from week to week.  We offer classes on card-making, product techniques, Copics, Silhouette, Cricut and more!  We occasionally do free in-store demos where customers can learn a new technique or project without breaking the bank.

Weekend Crop

Weekend Crop

We also host regular yard sales for customers to clear out extra supplies and help others benefit from some good deals!

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4) How do you promote your store?

Our store has a Facebook page, where we list weekly specials and post store news and photos.  We also send out a semi-monthly e-newsletter to our customers, telling them about specials, upcoming classes and events, as well as new product arrivals.  Additionally, our store blog highlights product information, featured employees, and more.  You’ll find an ad for our store in Michigan Scrapbooker Magazine each quarter, as this is a great way for us to reach our target audience.  We are fortunate to have a publication like this in our area, since so many national magazines are switching to a strictly online publication.

See our ad in Michigan Scrapbooker for a money saving coupon!

See our ad in Michigan Scrapbooker for a money saving coupon!

5) What is the biggest challenge that you face as an independent business owner?

My biggest challenge, as a business owner, is finding time to fit everything in.  There are always new products to order, trade shows to attend, payroll and bills to be handled, etc.  Finding time to manage those tasks, in addition to my responsibilities outside of the store, tends to be challenging at times with such a large business.  Fortunately, I have a wonderful store manager who helps manage the day-to-day tasks when I’m not there.  The rest of our staff works hard at completing projects as well as making sure things run smoothly.  We’re always trying to come up with classes, contests and other events and ideas to keep our customers in the know and feeling crafty, and that takes a crew of dedicated employees.

Our staff helped us make a fun promotional video set to the song “Happy!” Click on the link below to watch.

Click here to watch a fun video (complete with bloopers!), take a tour of our store & see how our staff is ready to help you have a HAPPY DAY!

6) Contact information:

Chris Nicholson, Owner
Scrappy Chic
33509 W. 8 Mile Rd.
Livonia, MI 48152
(248) 426-9020
info@scrappychiclivonia.com
www.ScrappyChicLivonia.com
www.ScrappyChicLivonia.blogspot.com
Follow us on Facebook!

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We hope to see you in our store soon!

 

                                                                                                                                                                                     

Gina Karas, our guest blogger, is a traditional scrapbooker with a passion for photography. She work full-time as a Sales Assistant in the construction industry, but spends her spare time crafting with her mom and crazy friends! “Scrapbooking keeps me sane!” she says. See her projects and posts about scrapping & crafting on her blog, California Scrappin’.

NOW FOR THE PRIZE GIVEAWAY!

Scrappy Chic has generously donated a $10 gift card for one lucky winner to use in their store!! To be entered in the random drawing you must COMMENT below about what would make you HAPPY to buy at Scrappy Chic with the gift card! DEADLINE to enter: Thursday, January 15th (1/15/15), at noon!

BE SURE TO SIGN UP TO FOLLOW OUR BLOG! This way you won’t miss any of the future posts and contests coming soon. When you sign up we’ll send you a quick email with a short preview of the post to let you know something new is on the blog.

 

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