A Touch of Whimsy
Interview with Cora Packer
1) How many years have you been in business? How did your business get started?
This is the third year the store has been open. We opened in April of 2011. I have always loved crafts and used to make cards quite a bit at my old job and loved crafting. My dad had been renting a storefront and needed something to fill the space. My old boss suggested I open a store and things kind of went from there. We have moved from that location across the street to a different building. It’s a work in progress!
2) What makes your store unique?
We are located in a fairly small town, Stanton. It’s about an hour to go to Michael’s or Joann’s for any sort of crafting supplies, so that encourages local people to shop with us. We have Customer Appreciation Cards. For every $20 spent, the customer gets a stamp. When the card is full, the customer gets $10 to spend in the store. I try to carry basic supplies, Cricut items, adhesive, cardstock, ribbon, stamps and inks. We also special order for customers as well.
3) Do you offer classes, crops, weekend retreats and other events?
We have weekly classes. We have year round card classes every Wednesday evening. Then in the fall and winter, that class is repeated on Friday afternoons. We also have scrapbooking layout classes every other Thursday year round. In the winter, we do special classes and events. We hope to add some crops to our schedule soon.
4) How do you promote your store?
We have a Facebook page for the store. I’m working on a website as well, but it is not quite finished yet. We advertise in Michigan Scrapbooker, of course! I also advertise locally and help support local events.
5) What is the biggest challenge that you face as an independent business owner?
My biggest challenge is trying to fit everything in and be successful. I run the store and also teach classes every week. Sometimes, I’m at the store really late working on projects and it’s hard to find time to relax. It is a small town, so it’s harder to find customers. But the customers I do have are very loyal and have become friends. I know their families and the things going on in their lives. I try to remember projects that they are working on and ask about them on their store visits. We would love to have more customers stop in from out of town as they travel or take a day trip with their scrapbooking friends. We have a lot to offer and you’ll be glad you came by.
Don’t be confused, we share the building with my dad who has a driving school here as well so there are two names on the building.
6) Contact information:
A Touch of Whimsy
Owner: Cora Packer
113 E Main Street
Stanton, MI 48888
LIKE us on Facebook! We list info and photos about our classes on our page!
Gina Karas, our guest blogger, is a traditional scrapbooker with a passion for photography. She work full-time as a Sales Assistant in the construction industry, but spends her spare time crafting with her mom and crazy friends! “Scrapbooking keeps me sane!” she says. See her projects and posts about scrapping & crafting on her blog, California Scrappin’.
NOW FOR THE PRIZE GIVEAWAY!
A Touch of Whimsy has generously donated a prize package for one lucky winner!! Package includes: a package of cards AND a $10 gift certificate, PLUS Michigan Scrapbooker is throwing in a crafting apron! To be eligible for the random drawing you must COMMENT below about which friend you have that you would like to bring with you to visit A Touch of Whimsy and why you love to shop at local scrapbook stores. DEADLINE to enter: Thursday, November 20th, at noon!