My Craft Room
Interview with Joyce Rapezzi, Owner.
1) How many years have you been in business? How did your business get started?
My Craft Room opened in April of 2003. That’s just about 12 years ago! My sister and I were both out of work (formerly in the travel industry) and looking for something worthwhile to do. So many of the great products we were seeing on the Carol Duval Show weren’t available locally and it seemed like a promising business plan.
2) What makes your store unique?
Lots of things make My Craft Room unique. First, we stock product in response to current interests. We were developed to “go with the flow.” Also, we felt we should only carry good to great quality products. Our loyalty program is the best we’ve heard of. Spend $100 on regular priced merchandise and earn a $15 store credit. We have lots of different promotions and sales, but we do not advertise them in advance. We hope this makes you pay attention to our weekly emails. The one exception is our Customers’ Garage Sale, which happens twice each year – once in January and once in June. Customers bring in their gently used craft supplies and we take it from there. They’ll receive a store credit for 90% of the value of everything they’ve sold. These are huge events and this past January was our biggest ever. Customers earn hundreds of dollars in store credits!
3) Do you offer classes, crops, weekend retreats, and other events?
We offer a number of card making classes each month, a monthly scrapbooking kit, and a number of knitting and crochet classes. We don’t offer crops specifically, but our classroom is frequently available on some Sunday afternoons.
4) How do you promote your store?
My Craft Room does regular advertising with our favorite local publication, Michigan Scrapbooker. We also have a Facebook page. The best way to keep up with us, though, is through our weekly email. You can join our mailing list by calling the store (248-879-3360) or by going to our website at www.mycraftroom.com and signing up on our Home Page.
5) What is the biggest challenge that you face as an independent business owner?
No doubt it is making our customers understand that if they don’t support us, we will be gone. If they don’t buy from us and take our classes, we won’t be here to answer their questions about what adhesive to use or how a particular sample card was created. It’s all very nice that they belong to Amazon Prime, but Amazon doesn’t inspire you or help you with your problems. Nor do any of the big box stores nearby. They can offer you coupons all day long, but they certainly don’t have staff on hand to help you out.
6) Contact information:You can find My Craft Room at 6020 Rochester Road Troy, MI 48085 (248)879-3360 firstname.lastname@example.org www.mycraftroom.com
- We so look forward to hearing from you!
- We’re open every day:
- Monday-Thursday from 10am to 7pm
- Friday & Saturday from 10am to 5pm
- Sunday from Noon to 4pm Follow us on Facebook!
Gina Karas, our guest blogger, is a traditional scrapbooker with a passion for photography. She work full-time as a Sales Assistant in the construction industry, but spends her spare time crafting with her mom and crazy friends! “Scrapbooking keeps me sane!” she says. See her projects and posts about scrapping & crafting on her blog, California Scrappin’.