Interview with Chris Nicholson, Owner.
1) How many years have you been in business? How did your business get started?
Scrappy Chic opened in November, 2006. We’re celebrating 8 years in business this November! I started by selling supplies online, but was ‘coaxed’ into opening a storefront by some caring family and friends. The store started out at 3,500 square feet, and has grown to 9,500 square feet over that time. When the store first opened, I was there often with my two young children. We had a staff of about 5 when we opened.
We try to keep things fresh in the store. We get new stock in every week, and occasionally rotate and change the store (sometimes even remodeling along the way). Those who have been watching the store lately have noticed the major renovation the outside of our building is undergoing. We’re very excited about the facelift! We carry products from over 200 manufacturers for scrapbooking, card-making, mixed media and more. I think we have a great location, not far from I-275, close to many Detroit suburbs. We offer a customer loyalty program where customers earn 4% back on their purchases. We also offer competitor coupon days, where we’ll honor select coupons up to 40% off. We offer some great sales in our newsletter and on our Facebook page. But what we’re really known for is our customer service. If we don’t carry an item, we’ll try to find it for you. Our staff is knowledgeable and helpful, fun and friendly!
We carry a large variety of paper, embellishments, and more to be used for your paper crafting and scrapbooking projects.
3) Do you offer classes, crops, weekend retreats, and other events?
We hold monthly special events at the store, like weekend crops and contests. We also do weekly crops on Friday and Saturday. Our Friday night crops are a hit, and are catered by Rocky’s. Our Sunday crops are free! Our calendar is full of classes that vary from week to week. We offer classes on card-making, product techniques, Copics, Silhouette, Cricut and more! We occasionally do free in-store demos where customers can learn a new technique or project without breaking the bank.
We also host regular yard sales for customers to clear out extra supplies and help others benefit from some good deals!
4) How do you promote your store?
Our store has a Facebook page, where we list weekly specials and post store news and photos. We also send out a semi-monthly e-newsletter to our customers, telling them about specials, upcoming classes and events, as well as new product arrivals. Additionally, our store blog highlights product information, featured employees, and more. You’ll find an ad for our store in Michigan Scrapbooker Magazine each quarter, as this is a great way for us to reach our target audience. We are fortunate to have a publication like this in our area, since so many national magazines are switching to a strictly online publication.
5) What is the biggest challenge that you face as an independent business owner?
My biggest challenge, as a business owner, is finding time to fit everything in. There are always new products to order, trade shows to attend, payroll and bills to be handled, etc. Finding time to manage those tasks, in addition to my responsibilities outside of the store, tends to be challenging at times with such a large business. Fortunately, I have a wonderful store manager who helps manage the day-to-day tasks when I’m not there. The rest of our staff works hard at completing projects as well as making sure things run smoothly. We’re always trying to come up with classes, contests and other events and ideas to keep our customers in the know and feeling crafty, and that takes a crew of dedicated employees.
Click here to watch a fun video (complete with bloopers!), take a tour of our store & see how our staff is ready to help you have a HAPPY DAY!
6) Contact information:
Chris Nicholson, Owner
33509 W. 8 Mile Rd.
Livonia, MI 48152
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Gina Karas, our guest blogger, is a traditional scrapbooker with a passion for photography. She work full-time as a Sales Assistant in the construction industry, but spends her spare time crafting with her mom and crazy friends! “Scrapbooking keeps me sane!” she says. See her projects and posts about scrapping & crafting on her blog, California Scrappin’.
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